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About Aboutcodes:
Aboutcodes is a service of Vested Ventures that blossomed from an idea that Steve Poland had in the summer of 2004. Aboutcodes is an improved method for measuring the effectiveness of advertising. Aboutcodes acts as a middle-man between advertisers and consumers, giving consumers the ability to learn more about products or services that they see advertised and are interested in: a) at a time more convenient to them (i.e. they might be in their car when they see or hear an ad for something of interest, or they might be watching a TV program, or at a movie, etc); and b) without revealing any personal contact information, which assures users that they will not receive any spam, junk mail, or phone calls from advertisers.
Advertisers benefit by creating an impulse interaction between consumers and their advertisements, which results in:
a) not being forgotten - the consumer will be able to learn more about your product or service at a time that is more convenient to them;
b) additional frequency of your advertisement, brand, and message from a single advertisement;
c) providing specific follow-up materials (content and rich media) to an interested buyer; and
d) the shift of the consumer from an offline advertisement (print, TV, billboard, radio) to an online presence.
Advertisers select a unique Aboutcode from our systems (the code must be alphanumeric and create a unique number based off the number/letter combination from a phone keypad). The advertisers then utilize this Aboutcode in their advertisements. Consumers see the Aboutcode in an advertiser's various advertisements (could include media such as billboards, TV, radio, or print) and dial a toll-free number (1-888-321-ABOUT). After dialing the phone number, the consumer is asked to enter an Aboutcode. The consumer enters the Aboutcode and then goes through a process to verify their account information (they enter or verify their phone number, along with a pin code that they select). The consumer can then refer the Aboutcode to a friend by inputting the friend's 10-digit phone number, as well as recording a voice message for the friend.
To access their Aboutcodes, the consumer logs into their account on Aboutcodes.com. The consumer then sees a list of all the Aboutcodes they have entered, as well as any Aboutcodes that were referred to them by their friends. If a friend referred an Aboutcode to them, there might be an audio clip (if the friend recorded and attached a message to the Aboutcode), or a textual message.
Once the consumer clicks on an Aboutcode, they are directed to a webpage on Aboutcodes.com or a webpage on the server of the Aboutcodes advertiser. This webpage then has further information relating to the product or service (or anything else) that the advertiser was promoting (and that the consumer was intrigued by at an earlier time).
The service is simple to use by both consumers and advertisers.
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What is an Impulse Interaction?
An impulse interaction is a term that we have coined meaning to interact on impulse without proper reflection. An example of an impulse interaction is when an advertisement causes the consumer to do something at the exact moment of viewing or hearing the advertisement, which either results in a purchase right then, or moves the consumer one-step closer to making a purchase or learning more about the advertised product or service. You can learn more about this concept in a quick one-page article at http://www.impulseinteractions.com.
Steve Poland, President:
Steve is the founder of Aboutcodes, a service of Vested Ventures, Inc. As the founder of Aboutcodes, Steve establishes the strategic direction of the organization, maintains relationships with the company's leading clients and strategic partners, and provides Internet strategy consulting to Aboutcodes' client base. Steve coined the term impulse interaction, which means to interact on impulse without proper reflection.
Steve is a graduate of Purdue University with a Bachelor's in Management. He has been working in the web design industry since 1996 in an array of roles from technology to marketing. Steve's creativity matched with his technical knowledge has helped many companies over the years, which have ranged from start-ups to Fortune 50 status. In Steve's spare time, he can be found at a concert, exercising, or stir-frying in his infomercial-purchased wok.
Contact Steve
Aboutcodes Newsletter
Job Opportunities
There are currently no immediate job opportunities, however Aboutcodes is always seeking the right individuals that would fit into our organization. That being said, we encourage you to send your resume along with a letter outlining your career goals, passions, and prior career experiences. We are interested in, however certainly not limited to, individuals that are involved in search engine optimization, search engine marketing management, retail e-commerce, web programming, graphic design, flash/shockwave, etc. Please e-mail your resume and letter to working@aboutcodes.com. No phone calls, faxes, or postal mail, please.
For the Press
Below are logos available for download:
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